Benelli ,the old Italian adventure bike makers turned motor cycle manufactures has launched their Benelli TRK 502 and its variant TRK502 X , in the Indian market. Interesting fact is that there is no direct competition for this product in the market Segment prevailing in this country .The company is seeking a better capture of market with these products,as the studies reveals that Indian love adventure biking.
The Benelli,Italay is one of the oldest bike manufacturer in the world.It was a cycle repairing shop in the beginning later turned into a manufacturer of motor cycles .It was in 1919 the first motor bike was presented by the company.In 1921 company made its first motor cycle with its own 98 CC engine.Later in 1930 Single Over headed Camshaft ( S O H C )bike and in 1931 Double OH camshaft( D O H C ) fitted bikes were delivered.It was just a beginning of innovations.In 1940 during World War II the company released its Supercharged,250 CC racing Bike .After world war company suffered set back as a consequence of the war but slowly developed.At that time Benelli Concentrated on light bikes as the demand for the sector was consistent due to transportation demand.
Demand in this segment
India is recording highest growth rate in the sale of two wheeler in all sector. There are various reason behind these demand including poor public transportation facility,poor end to end connectivity ,traffic congestion etc.But the reason for demand in the 500 CC plus segment is little bit different. The answer is simple...adventure rides.This segment of bikes in India,has been recording comfortable growth over the years.The great Himalayan thrill riders are the main players.The market has grown at rate 11 percent in the last financial year with consistent demand in the 250 cc above segment.Sale of two wheeler in inida,has recorded 126,13,241 units in the year 2017-18
Reason for the Growth
The specific reason for this un precedented demand is not analysed matching to the
The Benelli,Italay is one of the oldest bike manufacturer in the world.It was a cycle repairing shop in the beginning later turned into a manufacturer of motor cycles .It was in 1919 the first motor bike was presented by the company.In 1921 company made its first motor cycle with its own 98 CC engine.Later in 1930 Single Over headed Camshaft ( S O H C )bike and in 1931 Double OH camshaft( D O H C ) fitted bikes were delivered.It was just a beginning of innovations.In 1940 during World War II the company released its Supercharged,250 CC racing Bike .After world war company suffered set back as a consequence of the war but slowly developed.At that time Benelli Concentrated on light bikes as the demand for the sector was consistent due to transportation demand.
Demand in this segment
India is recording highest growth rate in the sale of two wheeler in all sector. There are various reason behind these demand including poor public transportation facility,poor end to end connectivity ,traffic congestion etc.But the reason for demand in the 500 CC plus segment is little bit different. The answer is simple...adventure rides.This segment of bikes in India,has been recording comfortable growth over the years.The great Himalayan thrill riders are the main players.The market has grown at rate 11 percent in the last financial year with consistent demand in the 250 cc above segment.Sale of two wheeler in inida,has recorded 126,13,241 units in the year 2017-18
Reason for the Growth
The specific reason for this un precedented demand is not analysed matching to the
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